Mobiles & Computers

Optimizing for Mobile Search: A checklist to improve local SEO



Local search has changed a lot. If you would like your business to rank well for local searches, you need to focus your time and energy on mobile. Here are a few tips on how you can improve your local SEO for mobile search.

1 .Paid Search

Organic results might not be the only way people locate you in their local searches. Your local paid search strategy has to be also optimized, especially if you are advertising on Adwords or perhaps any other paid search platform.

You should consider 3 primary things:

a: Are you utilizing Promoted Pins?

“The latest update to advertising on Google Maps needs to offer marketers a great way to increase their businesses accessibility and visibility in local searches. Your logo gets put directly on Google Map if it has Promoted Pins, which is perfect for businesses with a strong brand”, says Jacob Baadsgaard, CEO of Disruptive Advertising.

b: Are you using mobile Ad extensions?

There are numerous ad extensions, which are especially useful for local mobile searches:

Sitelinks: These can be used to highlight particular local information regarding your website such as “contact us” or driving routes.


Click-to-Call Ads: If your objective is to get traffic, for example to your steel and fabrication location, click-to-call adverts might make it difficult to determine your location. On the contrary, if you would like visitors to your site to call you, this may be a great choice.

Location extensions: These extensions are a must have for local searches. Your prospects are searching for somebody local, so you need to show them you are local.

Call extensions: These extensions are great for any mobile campaign; however, they are particularly beneficial if you are in a business where people prefer to call beforehand.

c: Your Ads should feel local

One of the simplest strategies to improve the effectiveness of your local paid search ads would be to incorporate local elements in your ad copy.

The easiest strategy to make your company appear local is to use your audience’s location in your copy.

  1. Organic Search

If you would like to appear for mobile searches, you should optimize for shorter phrases or keywords and design your website to offer the best mobile experience.

a: Ensuring your pages are optimized for local searches

“As soon as you understand which phrases or keywords you wish to rank for, you need to determine which pages you would like to rank for those keywords. Your pages need to have somewhere around 300 to 500 words of copy associated with the keyword” says Franklin Kurt, SEO expert and digital marketer at .

Most people are much less patient with their mobile experience compared to when they use a desktop, so if it comes down to user experience versus Google bot experience, your user experience should be optimized first.

You need to include your location and keyword in the following areas:

  • Alt text on your images
  • Content
  • Page title (h1 tag)
  • Title Tag

Google uses your phone number and address to establish your website’s relevance to local searches.

b: What Keywords to target

To figure out which keywords you need to optimize for, you have to do some research. AdWords Keyword Planner is an example of online keyword research tool you can use; however, keep in mind; that this keyword research tool is not created around mobile-specific searches.

c .Optimizing your website for local searches

Lastly, if you would like to make a positive experience for your mobile website traffic, your website should offer a terrific mobile experience in two sections:

Mobile-friendliness: It is not only about pleasing the Google bots, but if you would like to know whether or not your website is mobile-friendly, you can ask people to test your website.

Page load time: With regards to the time taken for your page to load, people are usually more patient on mobile compared to when they use a PC. For that reason, 49 percent of mobile users look forward to a page to load within ten seconds. 19 percent of mobile users will ignore a website if it takes over 5 seconds to load.