If you ask a person 10 years back that what is the best way to grow your business, you would get the best advice to be more social and have more connections with people who are big names in their societies. If you get few customers who have influence over a big community or society, you will most probably a lot of clients and customers from that society because of that one customer who has influence in that society. So people try to be more social and have connection with such people in different cities and in different societies.
Now after 10 years in 2017, if you ask the same question, answer will be “almost” same, that you have to be social, but now you have to use social media networks instead of contacting people personally meeting them face to face. The most successful businesses in 2017 have strong social media profiles over different social media networks. You will hardly find any celebrity who is not using social media and same way it is very difficult to find a good business whose presence on social media is nil. Almost every successful business is using social media marketing to promote the business to a wide audience worldwide and for online business social media is the key to success.
According to a survey report by Statista in 2016, almost 78% American people are using social media platform to make more social connections with people around them. So if you have a strong social media account you can easily promote your business to those 78% people who are using social media platform.
Statista said that during the first quarter of 2017, Facebook has 1.94 billion monthly active users worldwide whereas there are other social media networks are also available such as Instagram, Twitter, Pinterest, Google Plus and many more. So the best way to promote your business to more people is to make a strong appearance on different social media platforms to make a strong social connection with your potential customers.
Social media marketing is the best way these days to make money online. You can use social media to earn through affiliate marketing like you can promote you affiliate links from Amazon or Clickbank to increase your commission. You can also promote your own business and services using latest techniques of social media marketing. You can also promote your own YouTube videos on social media profiles or you can run a campaign for a social cause and for the awareness of people.
Even if you want to educate people and you want promote your educational tutorials to help students, social media marketing is the best and fastest way to get to the most of the people in less time. You need to just make your own profiles and business pages on social media like Facebook, Pinterest, Twitter or Google plus and then you are all set to promote your educational material using social media marketing techniques.