The trend of online shopping is increasing every passing day. This is because of the trust of the buyers on the payment gateways available. Now, when every other person uses a Smartphone to buy things online, the use of mobile apps is also increased.
According to a survey, the online stores which also have a mobile app make more sales as compared to those who don’t have their mobile app.
If you want to increase your sales as well through your mobile app, then you should consider these 5 things to make your app better so that it can bring a lot of business for you.
Test Your App Before You Launch It
It is right to say that real testing can be done when the application is published and available for the users. Only the real users can test your app perfectly. But even then, you should test your app by hiring a professional quality testing service.
Testing an app on fewer devices with fewer installations is not enough. Make it sure that you test your app on a variety of devices with various screen sizes, various OS versions and try to get it tested by different people. It will help to boost customer’s trust when your app is bug-free.
Use Secured Payment Gateways
Due to scammers and hackers, a lot of people don’t trust online shopping and they might afraid about their credit card being hacked if they use it online. So, it is important to use a secured and renowned payment gateway like PayPal, Shopify and more to build trust and to encourage users to make a purchase through your mobile app.
Make it Easy
The whole process from the product selection to the payment screen should be super easy for the customers. If your app is difficult to use or if it shows promotional pop-ups, then users might find it weird and they will not use your app again. Or, they could even close your app without completing their first purchase.
An easy-to-use app can build the trust of the customers and they will complete their order if the process is easy for them without any advertisement.
Display Payment Details on All Screens
It is good to display the payment details on all screens and there should be no hidden charges that you show on the checkout page. If you have any delivery charges, VAT or any other charges, always show that from the first screen so the user knows how much he has to pay at the end.
It will help the customers if they accidentally select the same product twice and it will help you to build the customer’s trust which will eventually boost your sales.
Display Your Return Policy
Last but not least, your return policy can play a vital role in boosting your sales and to build the customer’s trust. If you tell your customers through the mobile app that in case of wrong or damaged product you have a 7-days (or even more) return policy, they will feel safe shopping at your store.
If there is no return policy they might get confused about placing an order using your app.