Not only in Pakistan, but online shopping has also seen a drastic rise all over the world. Because it’s easy and convenient. When you wake up in the morning or come home after a hectic workday, the only relief is online shopping to have all the groceries and fresh food at your place.
Shopping online is great ease as you can order anything right at your doorstep. You don’t need to step out of your home or drive to the supermarket because everything reaches you in the shortest time.
There is no doubt that online shopping is trending in Pakistan because the common man’s access to Wi-Fi, 3G and 4G internet is behind the boom of online shopping. As the internet users are rising day by day, so are the online stores and shopping malls.
Online shopping in Pakistan not only saves time, but it is also effortless and brings great convenience to life. Every day it is becoming popular as more and more people are choosing to buy groceries and everyday necessities using their smartphone or tablet.
Seeing the common behavior of shoppers we can expect that online shopping will keep on emerging in Pakistan’s market. So let’s discuss in detail what changes the year 2020 will bring in the e-commerce industry in Pakistan.
E-Commerce Business in 2020
For every business, it is imperative to be aware of the latest market trends and new technologies. As per studies, it is forecasted that the online business in Pakistan will grow fast and will bring an array of opportunities. It’s the perfect time for the brick and mortar stores and small level businesses to go online and enjoy the fruits of the digital era.
The online market is expected to reach $1 billion in 2020 according to economic experts. And this amount is likely to accumulate via digital currency involving online bank payments, Credit/Debit cards, and Mobile wallets.
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Apart from these channels, the cash on delivery (COD) payment mode will be one of the main revenue streams for online shopping businesses in Pakistan. Thus, eCommerce business is evolving with great potential to do business in the future.
Mobile Commerce (M-Commerce) Trend in Pakistan
Where the trend of e-commerce is growing in Pakistan, it goes hand in hand with mobile commerce or m-commerce. If you analyze past years’ data of recent research done by Picodi.com, it will clearly show the rise in mobile commerce because with the passage of time the number of smartphone users has increased in Pakistan.
Moreover, more than half of online transactions are done with mobile phone devices. Another pattern that has been seen is that Pakistanis spend more when shopping through their smartphones. In addition, an interesting statistic is that the more spending was done by Pakistani men in comparison to women and the average age of online shoppers was between 25 and 34 that shows the adults are more likely to shop online.
So far there are dozens of stores for online shopping in Pakistan that sell everything. From your favorite branded outfits to footwear, groceries, electronics, gadgets, accessories, kitchen appliances, and gits, there is a wide range of product categories. Buying any of these is quite simple, thanks to mobile commerce. By downloading online shopping apps on your smartphone, you can buy anything that you need right at the moment.
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Online Shopping and a Word of Caution
It is great to hear that the online shopping market in Pakistan is growing and everyone is enjoying its benefits. From clothes to shoes, electronics to gadgets, toys, baby care products and groceries to fresh food, everything is present online.
But online shopping can only be fun if you buy things from renowned and credible stores. As online shopping is thriving in Pakistan, the number of fake websites and online shops are also increasing.
Thus it is crucial to protect yourself from online scams and frauds. Also shopping with a debit card can be risky so you should choose cash on delivery (COD) payment mode that is safe. You might also consider buying an RFID wallet if you have an RFID credit or debit card. It will provide an extra layer of protection against RFID skimming.
Moreover, you should always check the rating of an online website and also read the customer reviews before shopping. In this way, you can enjoy a successful online shopping experience without becoming a victim of online hackers.